{ too-good-to-be-true underpinnings: Journelle Giveaway }

As many of you know, I am a strong believer in the power of the perfect set of underpinnings. (Re: the very first challenge of my book The Way She Wears It. ) It’s my belief that confidence begins from the innermost layer, and that goes for clothing too. That’s why when I was asked to collaborate with Journelle on a giveaway and illustration it was a no-brainer. I’ve visited Journelle for years, as you know from my pinterest page, because I am a sucker for all things lacy.  Their selection of delicate fabrics and color palettes are a lace-lover’s dream.


While all pieces on the site have been carefully edited, I picked out a few of my favorites from Journelle to share with you here. Of course I started with blush and black.

I’ve heard from many a friend that they are hesitant to wear their best pieces and that they tend to save their prettiest lace for a special occasion. I’m all about investing in luxury pieces but also wearing them on the daily. In my opinion, one piece you can’t be without is a black lace bra, because when they peek out of your crop tops and loose tanks this summer, they look and feel intentional.  My picks are the Sofia Demi Bra , Juliette Wireless Bra and the Natalia Underwire Bra. The detailing of the lace is what elevates these styles, no surprise these are some of their best sellers.

I also believe in really beautiful loungewear. Loungewear is a forgotten indulgence that can make even your day to day activities feel special. It takes everyday comfort to extreme chic.  

You all know I’m a sucker for a pretty blush and nothing was sweeter than the Laure Chemise. The ballet pink hue is my favorite and the soft knit fabric feels practically spa-like. This chemise is the perfect addition to my collection and can be worn year round, adding a chunky knit in the winter for warmth.

If you take lounging even more seriously, then the Coco Robe paired with the Charlotte Camisole and Tap Short set is for you. (There is NOTHING I love more than a tap short btw. I love the flattering cut and they are such a fun little luxury to wear around the house.) This silky soft material is guaranteed to make you feel like royalty. I even wear the Charlotte cami over a tight tee here and there to take it from loungewear to everyday.

Investing in the quality underpinnings will give you confidence you never knew you had, even if you are the only person who sees them. You deserve it. In fact, I believe this is so important that Journelle and I have teamed up for a very special giveaway.

Here’s how to enter

First, follow both @DallasShaw and @shopjournelle on Instagram

Then, enter your email address in the Instagram comments section. TWO lucky winners will be chosen at random. You have until July 21st to enter. 

The first winner will receive a Journelle bra+panty set or chemise+short set along with an original DS illustration of the Natalia bra (shown below).

The second winner will receive a Journelle bra+panty set or chemise+short set along with a DS illustration digital print of the Natalia bra (shown below).

Oh and psst: Don’t forget to shop the Semi-Annual Sale this week for your Journelle must-haves, now an additional 20% off styles that were already up to 50% off! Shop the link and use promo code SOS2017.