Client: Fresh Cosmetics
Project Type: Holiday Ambassadorship/Illustrations
If you visited the Fresh website last Christmas, you were greeted by Dallas Shaw’s face on every page. The artist joined the company in the NYC Soho store to lend a few sketches of the space, and shoot a campaign that would take over the Fresh website and social channels. She also shared her favorite products across her social channels making sure her readers didn’t miss out on her new must-have beauty routine.