Client: Glossybox/Oscar de la Renta
Project Type: Ambassadorship
Glossybox launched “the American beauty box”, curated by Dallas Shaw and marketed to subscribers as such. Dallas joined the Glossybox team in NYC at Oscar de la Renta’s office to be photographed in 6 (not even complete yet) gowns. The shoot took place in the office and ran in it’s own promotional magazine which was dedicated to the making of each box.
Shaw curated the beauty items within the subscription box and also designed an illustration to grace the cover, giving subscribers one box they won’t soon recycle. She teamed up with publications like Glamour and Teen Vogue for special giveaways and signed boxes.